Taking Digital Marketing to New Heights
Dawson Aircraft Lead Brochure
For over 30 years, Dawson Aircraft has been recovering, repairing, and delivering aircraft in a manner that is expertly convenient. With their years of experience, the team at Dawson has seen it all and is well-equipped to handle problems, answer questions, and simplify the situation. They just needed a way to reach their potential customers.
In 2024, DCM worked with Dawson Aircraft to produce a Lead Brochure and VSL to be sent to potential customers and featured on the main page of their website.
Industry
Aviation
Location
Clinton, AR, USA
Marketing Tool
- Video
The Marketing Strategy
CAPTIVATE • MOTIVATE • ACTIVATE
Videography
The DCM studio partnered with Dawson Aircraft to produce a Lead Brochure and VSL. The narrative of the video brochure is led by Trevor Dawson and Will Dawson, the founder of the company, interspersed with footage of their repair, retrieval, and inventory services.
The goal of Dawson Aircraft’s video brochure is to emphasize its main services, highlighting the problems their clients face and the solutions they provide to solve them. The brochure acknowledges the close-knit status of the aviation industry, showing Dawson to be an expert and involved figure within the community. As a high-quality, personalized marketing technique, the video brochure will connect with their potential customers, showing them to be intentional and engaging.
Related Work
Arkansas State Chamber of Commerce
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