THE CONNECTED MARKETING ARCHITECTURE AGENCY
We Do It All – Because That's What It Takes.
Digital marketing is nothing new. If anything, digital now dominates any sound marketing plan. That means most businesses have some form of digital marketing already in place if they’ve been around for any length of time.
The new challenge isn’t getting online. Now, businesses must navigate all the tactics that appear easy but quickly become a drain on your time, energy, and marketing budget. Let’s face it, even if all the boxes are checked (website, social profile, email blasts), most companies fall short of turning digital marketing efforts into measured gains.
We help businesses grow by connecting what your customers need to the solutions you provide. We bridge this gap in three very specific ways:
STEP 1: CAPTIVATE
Grab the attention of your ideal audience and speak directly to their need.
The goal in this step is to simply get the attention of your ideal customer. When the average person encounters 6,000 to 10,000 ads every single day, this can be a challenge, to say the least. Fortunately, we know how to snap people out of hypnotic scrolling and make sure you show up when your next best customer is looking for you.
How We Captivate
STEP 2: MOTIVATE
Introduce the solution and your brand to build the relationship.
Since proposing on the first date is weird, we take the time to build trust and qualify your traffic. This is where your website comes into play. We still haven’t convinced anyone that you have the best solution, so stopping here would cost you the results you’re after. There’s still more bridge to build, so we keep going.
How We Motivate
STEP 3: ACTIVATE
Give the details of your offer and nurture the relationship to create more clients, customers, members, or patients.
It’s critical to move the prospect into the final step – Activate. Here we nurture the relationship with the details of your offer and necessary follow-ups until they are ready to do business with you.
This complete customer journey must be in place to fully realize the revenue potential from your digital marketing efforts.