Arkansas First Permanent Renaissance Festival
Increase in Total Followers
Unique Individuals Reached in One Month
Increase in Engagement MOM
Total Clicks MOM
Arkansas Renaissance Festival
Arkansas Renaissance Festival came to Dave Creek Media in 2023, looking to build excitement and awareness for the state’s first permanent Renaissance Festival.
With a brand-new event and no established audience, they needed a strategic partner to generate buzz, engage the community, and drive ticket sales.
Their goals were to create a strong digital presence, grow their social following, and develop a responsive website that captured the magic of the festival.
Industry
Events & Entertainment
Location
Mt. Vernon, AR, USA
Marketing Tools
- Website
- Social Media
The Marketing Strategy
Website
We designed a responsive, conversion-focused website that matched the festival’s immersive experience. The site featured event details, vendor information, and ticketing options while providing a smooth user experience that drove thousands of clicks and conversions.
Social Posting
We partnered with the Arkansas Renaissance Festival to build their Facebook, Instagram, and Twitter accounts from scratch, creating a groundswell of excitement around the festival’s debut season.
Our social strategy combined eye-catching visuals, engaging storytelling, and timely event updates. To add a unique touch, we introduced Lady Genevieve, a charming Twitter persona that gave followers an insider’s perspective on the festival, building a loyal and engaged audience.
Related Work
Russellville Tourism
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