Arkansas Elite Welding Academy
Providing Elite, Rigorous, and Revolutionary Training for Future Welders
About AEWA
Arkansas Elite Welding Academy began with a passion for improving lives through practical welding education. They found themselves needing help improving the functionality and design of their website and promoting their different programs to reach a wider audience. They wanted to bring in more applicants and grow their brand as the best welding academy in the state.
The Marketing Strategy
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Paid Advertising
To broaden their reach, AEWA utilized our paid advertising services to connect with more potential students. Our Paid Ads Specialists drove over 1,200 clicks from Google Search campaigns at a 3.47% click-through rate, which is 1.5X the platform average.
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Videography
The Arkansas Elite Welding Academy team are experts at what they do and wanted to draw prospective students in with quality, eye-grabbing video. Our Videography Specialists work with them to showcase their programs and expertise through consistent video shoots so they always have fresh content.
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Photography
To build familiarity with potential students, our Photography Specialists captured the people and the campus that make up AEWA. By integrating relevant photos onto their website, AEWA is able to stand out among their competitors.
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Website
Most of AEWA’s students are college-aged, so it was important for them to have a mobile-friendly website that would grab the attention of a younger audience. Our specialists worked with them to implement a total site redesign. With conversion-focused copy and plenty of quick CTAs, the final product is eye-grabbing and informative, walking students through all program options. Our website specialists also integrated AEWA’s new site with their third-party enrollment software, making it easier for prospective students to learn about and enroll in each program. With our help, they have received over 40,000 web visitors since the website launched.
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Email Automation
When potential customers fill out a form, it’s critical that they receive a quick response to establish trust and keep their attention. We implemented automated emails to confirm requests and route them to the appropriate AEWA team member.
In Their Own Words
Partnering with Dave Creek Media brings us expertise in web design, content creation, videography, photography, and more. Partnering with Dave Creek Media allows us to have access to a team of people with vast knowledge that we don’t already possess. It has also been helpful to have people at the table with no welding background to ask questions and guide us to create a product that will appeal to those who are brand new to the welding industry.
With the help of Dave Creek Media we now have an interactive, user-friendly website that is visually appealing and easy to navigate. Starting out our goals were to have a mobile-friendly website and to make the enrollment process simple and easy to understand. Dave Creek guided us through the process of creating and organizing our website with both design and our future students in mind.
Sancy Faulk
Enrollment Director at Arkansas Elite Welding Academy
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