Digital marketing can be one of the hardest parts of owning a business. You know it’s important, but it’s hard to find the time, and trying to keep up with the trends is a full-time job. If you’ve found yourself in the dark when it comes to marketing your business, or you need some inspiration on where to apply your efforts, a digital marketing audit could shed some much-needed light.

What Is a Digital Marketing Audit?

Digital marketing audits are a systematic deep dive into your online presence that can give you a full-picture view of how your digital marketing efforts are performing. Your audit will show you what’s working and what isn’t, so you can alter your course and steer your business in the right direction.

Signs It’s Time for A Digital Marketing Audit

Here’s the thing. It’s never a bad idea to perform a digital marketing audit. If your business has any online presence at all, you will benefit from taking stock of how your digital marketing strategy is landing with your target audience.

If you’re still on the fence, ask yourself a few questions:

• Is my marketing strategy accomplishing what I want it to?
• Is the content I’m putting out delivering results?
• Have I seen a drop-off in social media or website engagement?

If you aren’t 100% sure that your digital marketing campaign is achieving your goals, then it’s time for a digital audit.

Five Areas That You Need to Focus On

When conducting a digital marketing audit, you should pay attention to:

Search Engine Optimization & Online Visibility

These days, it seems like search engine algorithms are always changing. One constant is how vital it is to have SEO-friendly content woven throughout your marketing efforts