Conway OB-GYN
Quality Medical Care in a Comfortable Setting
About Conway OB-GYN
Conway OB-GYN is an Obstetrics & Gynecology practice established in Conway, Arkansas. They offer personal and individualized care to women at every age and stage of their lives. Though the client provides award-winning services, they were struggling to see results from their marketing efforts. They needed help streamlining the appointment-making process, increasing local visibility, and bringing in new patients.
The Marketing Strategy
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Social Media Posting
Our Social Media Specialists develop relevant content for the followers of Conway OB-GYN on multiple social media platforms. By providing educational and informative content, along with spotlights on their staff and providers, Conway OB-GYN experienced an 11% audience growth, 9% increase in page clicks, and 11% engagement increase.
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Paid Advertising
To reach a new audience and existing patients, Conway OB-GYN also leveraged our Paid Ads Specialists to execute digital ad campaigns on search and social media. Our advanced keyword strategies command an 11% click-through rate – well above the 2% industry average. Social media audience targeting strategies resulted in 2.5X the platform average for click-through rates.
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Videography
The Conway OB-GYN team is a wealth of knowledge and experience, and they showcased that through captivating video to build trust and authority. Our Videography Specialists crafted educational videos ranging from stages of pregnancy to a variety of women’s health topics. These high-value videos gained over 5,000 views.
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Photography
To capture the environment and interactions any patient would expect when they visit the Conway OB-GYN office, our Photography Specialists showcase the space and people to create a familiar experience that stock photography would fail to deliver.
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Website
Conversion-focused websites are a staple of Dave Creek Media’s Connected Marketing Architecture framework. For Conway OB-GYN, the goal was simple: drive appointment requests and phone calls. To deliver on this goal, our Website Specialists designed a site that follows a clear customer journey with a simplified request form, ultimately leading to a conversion. The results speak for themselves – over 2,000 appointment requests and 27,000 phone calls have been delivered since the website launched.
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Email Automation
Timely follow-ups after a service request are critical to a positive customer experience. For Conway OB-GYN, we set up automated emails that would not only confirm any requests but route to the appropriate team based on the type of service.
In Their Own Words
“It’s been such a pleasure working with the entire team at Dave Creek Media. They truly care about the business goals of Conway OB-GYN and all of the services they provide support us completely. We are a very satisfied client and look forward to future successes in our continued partnership.”
Robin Fagala
Office Manager at Conway OB-GYN
Ready to start your success story?
If you’re curious whether or not Dave Creek Media can help your business grow, we’ll save you the suspense. The answer is an emphatic yes! Want to know how we’ll do it? Answer a few basic questions below and we’ll give you honest feedback and a clear path to success.
