A New Vision for Keyword Retargeting
Conversion Increase
Website Session Duration Increase
Exceeded the Conversion Goal
Central Arkansas LASIK Keyword Retargeting
Opening in 2023, Central Arkansas LASIK was founded with the purpose of bringing life-changing eye surgery to individuals seeking freedom from eyewear. The client realized that to grow their business, they needed a digital marketing agency’s help to reach their desired audience.
Central Arkansas LASIK came to Dave Creek Media in January of 2024, wanting to generate more leads, increase their brand awareness, and increase their number of surgeries.
Industry
Healthcare
Location
Little Rock, AR, USA
Marketing Tools
- Paid Ads
The Marketing Strategy
ACTIVATE
Paid Ads
One of the main problems Central Arkansas LASIK faced was a low number of conversions. In November and December of 2024, our team focused on refining our keyword targeting to retarget only the highest intent users. As a result, the conversion rate increased on average by 2.5x and the average session duration on the website increased by over a minute and a half, signaling that the traffic driven to the site had higher intent and were more engaged with the website content. We also met our conversion goal for the system in November and exceeded that goal by 9% in December, all through changing our targeting tactics.
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