Building Trust & Expanding Reach With Video Marketing
Basis Health
Basis Health was founded with the mission to improve the quality and decrease the cost of healthcare for the elderly community. With mobile healthcare and predictive technology, they are closing the care gap for the senior population in Northwest Arkansas.
Basis Health came to Dave Creek Media looking to increase their brand awareness in the NWA community and expand into the greater surrounding areas.
Industry
Healthcare
Location
Bentonville, AR, USA
Marketing Tools
- Video
- Photography
The Marketing Strategy
MOTIVATE • ACTIVATE
Our video team partnered with Basis Health to create a stock library of images and videos that could be used across social media platforms and paid ad campaigns to increase education and awareness of their services. During one of the video shoots, our team sat down with Alice Ashmore to listen to her experience with Basis Health’s mobile health services.
Alice’s review provides real insight into the lives of Basis Health’s patient demographic. By watching a video testimonial, prospective patients can hear the benefits of the excellent care and personal approach that Basis Health is known for directly from the mouth of a current patient. This builds a general feeling of credibility, authenticity, and trust between the brand and the potential patient.
Related Work
Community Clinic
Barg Family Clinic
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