Arkansas State Chamber of Commerce VSL
Arkansas State Chamber | AIA
The Arkansas State Chamber and Associated Industries of Arkansas (AIA) have worked together for over a century to ensure the business climate in Arkansas is welcoming and stable for businesses looking to grow and succeed. Their main goal is to open the door for connections of community leaders across the state to continually promote a business-friendly climate.
The Dave Creek Media video team partnered with the Arkansas State Chamber in 2021 to produce a professional quality VSL that would be displayed on the home page of their website to engage visitors and provide an introduction to the Chamber, its goals, and programs, as well as encourage leaders to become involved in the State Chamber.
Industry
State Government
Location
Little Rock, AR, USA
Marketing Tools
- Video
The Marketing Strategy
MOTIVATE • ACTIVATE
Videography
The DCM studio was honored to partner with the Arkansas State Chamber of Commerce to produce a B-roll header and seven-minute VSL to be featured on the home page of the official website. The narrative of the VSL is led by Randy Zook, president and CEO of the Chamber, and propelled by voices of business leaders across Arkansas, interspersed with footage from community and business events. Our team carefully structured the video to showcase the main benefits of working with the Chamber and to highlight the Chamber’s main goals of amplifying the voices of businesses and helping them grow and prosper through strategic connections. This all leads to an invitation for business-minded leaders to join the Arkansas State Chamber of Commerce, re-emphasizing their slogan, “We Know That Business Matters,” and leaving the viewer with a compelling message.
In Their Own Words
“Wow, y’all have done a fantastic job! I am very impressed! I especially love the use of the drone footage. Looks awesome. Altogether, this looks fantastic! I’m so pleased with the work you are doing.”
- Arkansas State Chamber of Commerce
Related Work
Dawson Aircraft
Bentonville Chamber of Commerce
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