Faulkner County Census

Impacting Our Community

About The Faulkner County Census

Faulkner County is located in Central Arkansas and has a population of 113,237 people, as reported in the 2010 census. Our goal was to increase 2020 census response rates for Faulkner County. The value of an individual completed census is about $1,200 in federal funding so it was imperative to increase the amount of responses. Traditionally certain demographics, minorities, senior adults, young families and young people, have a low census completion rate. 

What we did

Conversion Focused
Landing Page
Social Media
Custom Audiences
Display Ads

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How we helped

Our solution was to produce videos using people from those demographics and driving them to a landing page that contained reasons why they should complete the Census. The page also included a link to the census website. Out of the 75 counties in Arkansas, Faulkner was the top county in the state for % response rate.