Know Your Customers And Speak Directly To Them
EMAIL MARKETING SERVICES
Email inboxes are often cluttered with promotions that get trashed without a second thought. It’s been argued that email marketing is dead. The truth is, it still works as an effective channel to nurture your audience when it’s done correctly. Your email list only cares about what’s relevant to them – so send the messages that get their attention.
Building a valuable email list goes beyond the opt-in:
Relevant Segmentation
Leverage your email platform to segment contacts based on their interactions with your ads, website, and social media. This will deliver more engaging email marketing campaigns to your target audience, driving click-throughs and conversions.
Dynamic Tagging
When someone interacts with your website or an ad for your business, a service-specific tag is automatically added to their profile. This tagging allows you to send laser-targeted emails to the people who care, increasing the likelihood of engagement with your offer.
Intelligent Sequences
Drip email marketing use segmentation, tagging, and activity tracking to provide your potential customers with a choose your own adventure style experience. With every step they take, a tailored-to-them automated email will follow up, encouraging follow-through, conversions, and repeat customers.
Quality Messaging
You could have the best segmentation and tagging in the world, but if your message isn’t clear and quality, your campaign will fall flat. Having engaging copy is imperative to reaching consumers and taking them through the customer journey.
The DCM Approach
Despite claims that no one checks email and everything goes to spam, the data proves otherwise. Building an audience you own protects you from the mercy of social platforms and other mediums that hold your audience captive. These new strategies ensure your list is profitable.
- Send the right message that’s relevant to each recipient. Proper segmentation helps deliver specific content that shows the recipient you know them.
- Track and tag activity for each person to make sure any communication still makes sense. For example, sending a promotion for new customers to someone that is an existing customer instantly gives the impression of being out of touch.
- Don’t stop at one email for time-sensitive promotions. Monitoring interactions and adjusting the number of follow-up emails keeps warmer leads engaged and avoids turning off those who aren’t interested.
- Balance the frequency of messages. There is no hard rule here, but the more relevant the message, the more likely it will be well received and not come off as pushy or salesy.
Email marketing is often underutilized and checked off as either irrelevant (no one opens) or mandatory (a basic newsletter). Understanding how to leverage access to your audience’s inbox can turn into a goldmine of revenue opportunities for upsells, cross-sells, and increased exposure.
FEATURED PROJECT
Innovation Junkie sends out regular communication about their upcoming podcast episodes. By tracking open and click-through rates, we can time additional sequences promoting a service relevant to each person on the list.
Your Email Campaigns
Dave Creek Media can help build more intelligence around your email list to seek additional revenue opportunities and drive business growth.
- Establish Tracking And Tagging
Go beyond basic email marketing campaign metrics and build a clearer picture of each person on your list. Based on their interactions with your emails and website, we will adjust their customer journey appropriately.
- Audit Customer Records
We can help establish marketing-focused segments and create campaigns around upsell and cross-sell opportunities to increase average customer value.
- Build Smart Email Sequences
A dynamic email sequence for new customers or promotions builds better relationships. We adapt the sequence based on interactions to strike the perfect balance between adequate follow-up frequency and relevant messaging.
Our email marketing service focuses on the larger strategy of how to best leverage the audience you own to grow your business. We uncover missed opportunities and create new ones with the data you already have. Get in touch today to find out more!
