Use Content Marketing to Grow Your Business
Content Marketing Services
Content Marketing services have the ability to make your business stand out on search engines, build brand awareness, drive organic traffic to your site, and increase conversions. However, as important as it is to leverage content marketing, it’s just as important to rely on an expert content marketing team that will produce content that drives search engine results.
The following types of content marketing services are strategic ways to lead customers to your site and persuade them to take the desired action, whether buying a product or learning more about a service.
Blogs
Blog posts can be your secret weapon when it comes to getting the attention of your target audience. By creating and promoting relevant, engaging, and informative content, you can reach your target audience, prove your expertise in your industry, and make an offer your reader can’t resist.
Videos
Video has been a staple content medium of any solid marketing plan for a few years now, and it’s here to stay. Videography builds an authentic connection with your audience and allows you to capture your message in a way that draws in your ideal client with professional video production.
Emails
Email marketing can serve many different purposes in your content marketing strategy. It allows you to keep your current clients updated with email blasts, maintain a relationship through nurture campaigns, remind them to take a final step and purchase with cart abandonment emails or connect with new clients through email drip campaigns.
Graphics
Whether they’re used for ads or social media, graphics can catch the eye of potential customers and lead them to learn more about your business. Infographics may present engaging content that is useful to your customers and gives them more information about the problem your product will solve or the solution your product will provide.
The DCM Approach
Content marketing is critical to your digital marketing strategy if you want to drive website traffic and keep your prospects on your site long enough to take action. However, there’s more that goes into creating high-quality content than meets the eye. You need an expert team that can meet your digital marketing needs by going through the following process:
- Strategize about what content your audience will be attracted to, what content is most relevant to your brand message, and what will help you achieve your specific business goals.
- Develop concepts that will effectively achieve your content strategy by brainstorming specific topics you want to highlight and create timelines that will keep your content fresh and up to date with the latest industry trends.
- Promote content through social media, industry influencers, or ads. While it's important to show up in search results, you should also present your content through other channels to increase online visibility.
- Create high-quality, optimized content. Your content needs to balance the right keywords to appear in search results while remaining conversion-focused, keeping your visitors reading, and encouraging them to share the link, post, ad, etc.
FEATURED PROJECT
McClure Fitness strives to help others take back their bodies with various fitness classes at their Benton Gym and through their extensive online workout programs. DCM helps McClure Fitness with high-value content that perfectly matches their approach to fitness and distributes the content through email marketing.
Your Content Marketing Campaign
An in-house content team is not necessary to carry out your content marketing strategy. We have a variety of specialists, each with a specific passion for creating content that will increase conversions and promoting that content through the channels that will best attract your ideal customer.
- Copywriting
From concept to creation, our copywriting team does it all. Copywriters blend informative content and keywords into a conversion-focused framework that both educates the reader and leads them to take action.
- Videography
Our award-winning, full-service video production team creates amazing visual content to humanize your brand. Our team is fully equipped to take on the entire video process from strategy to scripting, producing, and editing.
- Email Marketing
Whether you need an email to go out to ten or ten thousand people, our team can make it visually appealing with graphics and compel the recipient to take the desired action with persuasive copywriting.
- Social Media Management
Social Media is a great outlet for sharing content. Our team can create content to make your social media profiles stand out, whether you share your content directly to a social media platform or use your account to announce what’s new with your business.
- Paid Advertising
Our team can use the content we create to send targeted ads to your ideal client, inviting them to take the next step and learn more about your company.
Our team is constantly researching the latest trends and looking for the answers to the questions your specific audience is asking. When you work with us, we take care of everything you need to increase your online presence by strategizing, brainstorming topics, conducting keyword research, creating content, and promoting that content through the channels your audience uses. Get in touch today to find out more!
