City of Conway
Adapting to meeting tomorrow's needs
About The City of Conway
Conway, Arkansas is home to 66,500+ people and very proactive to meeting the needs of their citizens. Because of this, the city of Conway wanted to get opinions from their citizens to assess the city’s services to help with future initiatives. The initial goal was to generate 500 to 600 responses across all demographics in the city for the citizen survey. The obstacles in achieving the goal was that this would be the first effort in an annual citizens survey, takes an average of 8 minutes to complete and the survey needs to touch every demographic in the city.
What we did
Video Promotion
Ad Strategy
Ad Management
Custom Facebook Ads
Custom Dashboard Reporting
How we helped
Our solution was to produce a video asking for citizens to participate while showcasing the city’s amenities. We also created ads displaying the video which directed the viewer to the survey directly.
In less than two weeks of a four-week campaign, the completed responses totaled nearly 900 across all demographics requested. The ad was served on Facebook and resulted in a 47% conversion rate in the first two weeks.
